Our Philosophy

It’s likely that if you’re reading this you’re what we affectionately call, a ‘FTB’ – fiancé-to-be. Whether you’re on the quest for the perfect ring together, or as a complete surprise for your partner it’s a very exciting time.


We take a different approach than most when it comes to engagement rings.

Alternative Engagement Rings

As you’ve likely discovered by now, we specialize in custom engagement and fine jewelry for those looking for an alternative to traditional options.

Diamond-Led Designs

What make our designs so unique is our diamond-led design philosophy. We scour the earth for the most unique diamonds e and provide you high-resolution videos and photography so you can get to know your new life-long finger friend. While we don’t discriminate, we usually stock rose cut diamonds, black diamonds, salt and pepper diamonds.

Easy, Custom and Personal Experience

We don’t like surprises. That’s why we don’t leave anything to chance. We want customers to get to know what you’re buying, from the diamond to the gold and setting. This takes time and a high level of detail and attention that we provide through a combination of technology, meticulously curated design options and high-touch customer service. We’re only happy when our customers feel as confidant checking out online as they would walking out of a retail store.

Master Craftsmanship

Our jewelry is handmade, but never look amateur or crafty.  That’s because our jewelry is made by the hands of master craftspeople. Each piece looks perfectly polished and high quality, but not like anything you’d find at a big box store.